We’re not saying ‘The Man Who Walked Around The World’ is not a great piece of video by BBH/London. And we’re not saying it’s not a smooth piece of choreography. And we’re not saying Robert Carlyle isn’t a natural born story-teller. And we’re not saying we didn’t stay and listen to the entire history of Johnny Walker. We’re just wondering why it won ‘Best of Show’ at this year’s One Show?
Perhaps we’re wondering this because the history of JW and their Walking Guy character is just not that interesting. And perhaps we’re wondering because knowing the history of JW doesn’t really do anything for us to reframe either the scotch or the company. Not that it wasn’t a sweet piece of logistics, but from what we understand, Old Spice’s ‘The Man Your Man Could Smell Like’ (Wieden+Kennedy) was just as much of a production miracle to make (with most transitions happening in-camera). First time we saw that, we wanted to see it again and again. And that spot only won Best TV :30. Maybe it should have taken ‘Best Of’ as well.
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