Joseph Bianco
The hardest part of creativity is discriminating between what’s a sinking rock and what’s worth polishing into gold. That’s where ‘Killer Work’ comes in. The class provided me an opportunity to really ‘trial and error’ my way through my own creative process to find what worked. The class really helped me realize that you have to use TNT and let the ideas explode out of your mind before those few nuggets of gold will strike you over the head. From there – you polish.
The first day of class, Mark laid out the 3 key elements that make an ad work. I haven’t looked back since. These three criteria have become my mantra when evaluating my work. I’ll leave it to the guru to teach what these three keys are.
I highly recommend ‘How To Do Killer Work’ to anyone interested in not just creating a great book, but in developing their thinking.
You can contact me at Bianco.ja2@gmail.com
Amgad Fawzy
While most other courses are concerned with the DOs and DON’Ts of what makes good advertising — something you could read in Hey Whipple — this course helped me think consciously and honestly about the creative process and the behaviors unique to me that help me get into the mindset of generating great ideas. The course also encouraged me to not stop after I’ve come up with a good idea, but to keep pushing myself to in search of a great idea.
The process I’ve developed here will not only help me in developing my portfolio and throughout my advertising career, but it will have a positive impact on my writing in general. My greatest take-away from Killer Work is that truly great ideas aren’t simply clever or funny, they must be insightful and tell an inherent truth about the product or about life.
While the format of the course – students take turns presenting their work, which is then critiqued by the instructor and the other students – was identical to that of other portfolio course, the element that differentiates Killer Work from other classes is that Mark takes the time to discuss the creative process with students, drawing on his personal experience, while always emphasizing that each person’s creative triggers are unique.
You can contact me at fawzy.amgad@gmail.com
Jerry Oulds
How To Do Killer Work was an ABSOLUTE TEN out of 10!
Questions? Contact me at Jerry.Oulds@gmail.com
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