Here’s a simple campaign reminding adults jumping back into the pool (as in dating pool) that they’re just as susceptible to Sexually Transmitted Infections (Brit for STDs) like syphilis, genital warts and chlamydia as young people. Though the outfits in the ads feel like they’d put the audience a bit older than their stated 40’s and 50’s target, we won’t quibble over a decade.
And while the structural connection between remembering when you wore an outift and remembering to wear a condom is a bit blunt, it fits with the simple and direct message: You’re older, you’re supposedly more experienced now, so wear a condom. By advertising agency tea, London (though we couldn’t find their site). AD: Chris Bishop and CW: Stuart Fermor.
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