Here’s a fun vid produced by The Viral Factory (based on the MacKenzie Crook impersonator, we say out of the UK office) for Samsung to illustrate the endurance of its SD cards (doesn’t appear to be for any kind of new super duper durable card).
We dig this light-hearted ‘demo’ despite the griping on YouTube that it switches out different cards, which by the way, we don’t think it does. We just think the naysayers don’t understand what it takes to make a video like this, which is lots and lots of takes, and why there are a few necessary edit points. The obvious opportunity the producers missed was to use the ol’ magician’s trick of putting an identifying mark on the card — sign the guy’s initials or draw a little picture — that the viewer could follow.
BUT, this is hardly the point, because it doesn’t really matter whether it’s one card or five, what’s important is the net takeaway — Samsung SD cards are durable enough to protect your info under all kinds of crazy conditions.
We bought into the video as quasi proof that their cards stand up to more than an SD card would ever reasonably encounter.
One of us did have an SD card that was accidentally cleaned and pressed in a tux a few months back, and it faithfully kept its data. Which is actually the brilliance of this idea: most SD cards would probably pass the same test. And, at least in this video, Samsung isn’t trying to make any unique claims. They’re simply attempting to own durability, which we think is a pretty smart strategic idea (caveat: we’re not up on our SD card advertising).
As of today, this vid only has 304 views. And though we don’t claim to have a crystal ball for virality, we say it’ll get passed along. If you ask the Viral Factory, they’ll say they’ve got the formula. But that’s like saying Michael Bay knows the necessary alchemy to guarantee a summer blockbuster.
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