For those deciding on a new advertising class at SVA, below is some of the lastest feedback on Mark Burk’s How To Do Killer Work class:
Tegan Mahford:
On a scale of 1-10, this class was an 11!
By listening to Mark’s insights on my classmates’ presentations and my own, it became possible to step back and observe my style of thinking from an objective standpoint.
Mark is adept at routing class conversations in a direction that forces students to open their eyes and evaluate the reasoning behind their problem-solving methods. As he made abundantly clear every class, there are a million and one ways to solve a problem. The first idea you stumble upon is most likely not a polished, mature idea.
The greatest thing I’m taking away from ‘Killer Work’ is that when you’re generating ideas and a light goes on, you should never stop there. What you hit was one light switch to one light bulb in a whole castle. There could be hundreds of others lights, twelve-tiered chandeliers. It’s possible you hit the light switch to the dimmest lamp. You won’t know unless you keep groping around the castle walls.
Another thing that sounds obvious but was extremely useful was when Mark gave us a perspective on the amount of time we need to put in on assignments. It’s comforting to find out you’re not a total idiot if brilliant ideas don’t hit you every minute of the day. Walking out of this class, I’m aware that if the creative process is a mountain, I’m facing it with the appropriate tools to climb it.
‘How To Do Killer Work’ did exactly what it promised in the course description.
Tegan has kindly agreed to answer questions if you’ve got them. You can contact her at tegan.mahford@gmail.com
Bill Hogan:
Prior to taking this class I focused too much on the execution aspect of creating an ad or ad campaign. My thought process was dominated by taglines, visuals, and execution based ideas. This class taught me how to start with an insight or an idea that relates the product/service to the audience in an original way.
I really enjoyed the class discussions. It’s great to work with others on an assignment and get the opinions of those around you, and often a great new idea is spurned by those types of discussions. In addition, Mark’s ‘bone analogy’ is something that resonated with me and I will remember for some time.
The last course I took at SVA did not explore the thought process behind the execution. It was primarily execution based.
I offer one suggestion. I think it would be helpful to explain in further detail or by example in the first class what is expected in your presentation.
Bill has kindly agreed to answer any questions. You can contact him at william.thomas.hogan@gmail.com
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