We’ve been meaning to get to this confusing ad by Reddi-wip in celebration of Thanksgiving. But as usual, the poor holiday got lost in all the pre-Xmas hooplah. Reddi-wip’s proposition is that, even though delivered in a can, it’s made with real cream. Call us crazy, but when your goal is to remind people that you’re a dairy product and not made from say, corn oil, you don’t choose to celebrate Thanksgiving by spelling out your name in the kernals of an ear of corn. Pick the mighty pumpkin as your holiday reference. Or one of those pilgrim candles. But maize makes for a damn confusing message. We have no idea how agency and client could have ended up here. Do you?
Text would go here relating to the offer