Conan for Bud Light. Alec for Hulu. Spike and everyone else for Gatorade. Nothing inspired in these spokeschoices.
But here’s a spokesperson you didn’t see on the Superbowl — and a choice we l-o-v-e! Dame Edna for MAC cosmetics. No, it’s not counterintuitively whacky, like Jack Black for Lean Cuisine. Dame Edna is about being spectacular. She’s a passionate make-up maven, always done up to the nines and, more importantly, never afraid to dazzle. Which is the gist of this line of bright, bold colors with names like Kanga-Rouge, Gladiola, Spectacular and What a Dame! And why Dame Edna’s not just a bold choice, but an authentic brand and advertising choice for this line of very unsubtle colors.
For the very reason we find Spike’s celeb crammed Gatorade spots rehashed and dull as hell, we adore this ballsy (!) choice by MAC in an industry obsessed with obscenely high cheekbones and perfect-palette faces used to create ridiculously drop-dead gorgeous visages.
P.S. We’d love to see the time lapse of Mr. Humphries becoming the Great Dame, a la Dove’s ‘Evolution’. That’d be something.
That’s our take. What’s yours?
Text would go here relating to the offer