Here are a few bits of feedback on Mark Burk’s (How to do) Killer Work class:
zannettis.michael@gmail.com
For anyone serious about a career in advertising, ‘How To Do Killer Work’ with Mark Burk will provide great practice at being a ‘creative creative, creating creative creative’. Feedback from both the guru and the students will hone your ability to create sharp-hitting, deep-thinking concepts.
Present your work and hope you nailed the brief. If you do, there will be praise from Mark. If not, well… get back on your feet, wipe the egg off and keep going.
Of course, advertising isn’t done in a vacuum. Through Mark’s contacts, the class was invited to present ad campaigns to the City of the Museum of New York’s marketing department. This real-life experience, with all the demands of real deadlines and budgets, proved an invaluable experience for a young creative honing not only his ability to come up with an idea, but to present persuasively to a client.”
Michael
bradenglew@gmail.com
‘How To Do Killer Work’ was, well, killer. When I felt my work was getting stale, Mark helped me clear my mental slate to approach each assignment with fresh thinking. It’s a lot of fun to get away from the computer and find your next great idea with nothing but a pencil, paper and your brain. And we put our new thinking to the test with an actual client (the Museum of the City of New York), which really allowed us stretch our thinking, presentation and collaboration muscles — the closest experience you’ll get to being in a real agency!
Brad
rciuchta@gmail.com
“It’s hard to just sit down, cold, and do any work, let alone killer work. Being a relative novice to the world of copywriting, “How to Do Killer Work” gave me the structure and forum I needed to advance my writing skills from an ad man’s perspective. This course approaches advertising from the bottom, up. Work was assigned to challenge our creative process. Killer Work gave me a strong understanding of how to use constraints to my advantage, whether creating for flashlights, drain cleaner, or plastic storage bags. Mark’s class structure facilitated open discussions and peer feedback that allowed me to learn not just from Mark’s feedback, but from the different perspectives of my classmates. Mark pushed me to look past the obvious, challenge my own initial thinking, and to be open to the ideas of others from the class.
For our final project, we created work for, and presented to, the Museum of the City of New York. We were challenged to create non-traditional campaigns for two exhibits, as well as develop fresh branding ideas for tag lines. This assignment proved to be an invaluable exercise. As a writer, I went through the complete creative process. Then, functioning as our own mini agency, we went through the process of preparing for and pitching our ideas. This killer experience provided us with a chance to present and receive feedback from an actual client.”
Ryan Ciuchta
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