SVA Students Present to MCNY.

‘(How to do) Killer Work’ class presentation to Museum of the City of New York:

Assignment: Promote the exhibit ‘Growing and Greening New York’

Main challenge: Budget = (almost) Zero

Solution: Two guerilla campaigns. One using stickers to turn New Yorkers’ garbage into sculpture-like billboards — here today, hauled off tomorrow. And one that worked out a cross promotion with the city’s pedicab company to promote the exhibit and cycle people from mid-town Manhattan up to the museum on 104th.