It’s an ongoing nightmare in the ad biz. Agency and client work hard to find a position and an expression of that position that will set them apart. The campaign goes out and… low and behold, another campaign is out there looking just like yours. It happens more often than you might think.
Here’s an example of two companies — one a mobile phone manufacturer, one a web portal (advertising its mobile phone app) — who both came to ‘You’ at the same time. Of course, ‘You’ is not that unique (ie, Time mag cover, etc.) and neither is the position that something has been designed with you in mind (ie, every car company). But it’s a little deflating to a brand and agency when their campaign shows up on backlit kiosks next to each other claiming the exact same territory.
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