The Superbowl got awfully confusing there at the end of the 1st quarter and into the 2nd with a flurry of ads that seemed so similar we wondered whether it was a zeitgeist or dumb coincidence. Adiocracy kept guessing Dockers (DraftFCB) on ads that turned out to be for Dodge (Weiden & Kennedy) and Dove body wash for guys (Ogilvy) and had to do shots as punishment.
All three ads showed men trying to claim, reclaim or deal with their subjugated man-ness.
Check these ads out again and tell us if you think they reflect a new era of same-ness not unlike where beer found itself a few years back when every brand was competing to own the ‘stupid man’ territory (which now Bud LIght claims alone).
And then, just when we thought we’d figured out who was wearing the pants, CareerBuilder.com threw this one at us, and we switched from beer to whiskey.
Text would go here relating to the offer