At first we loved these videos and the YouTube channel theme created by agency Cutwater SF about rebuilding trust with your friends who you’re gonna screw when you play Assassin’s Creed Brotherhood multiplayer vid game — we love Rob Corddry’s sanctimoniousness in everything he does (Children’s Hospital kills!) and these vids are under-played and very funny.
But hanging around the ACB channel and reading the threads, it’s clear that the humor here is lost on its gameplayer audience because: 1) They don’t get the connection between Roman assassins and fey friend therapy; and 2) They just don’t give a shit.
What they do give a shit about is game function. In fact, it looks like the Corddry videos are watched only a tiny fraction of the Q&A vids hosted by the games’ ComDev dude UbiGabe, because he’s talking about the stuff they DO care about: ‘How many assassins will I be able to recruit?’ ‘Will I be able to carry more than one concealed weapon?’ ‘Will ACB be released with an official game guide like AC2’?
In the comment thread, the only reference to the campaign was: “GET RID OF THE GAY THEME!” We asked gamers what they thought about the videos and were mostly ignored. Those who did respond said stuff like the therapy theme was making them lose their ‘jiz’ over AC.
We’re not the target, but we applaud this effort, because if you don’t try, ya never know. However, we suspect Ubisoft and agency are learning quickly and that this campaign theme won’t be around for long.
Writer: Derek Szynal. AD: Devin Gillespie. Chuck McBride is da boss. And we’re mentioning Chuck Willis from The Cutting Room as editor just cause we dig him.
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