We think Betty White has been overexposed a bit. Even more than Abe Vigoda. But in this sweetly simple spot for Snickers by BBDO, she takes a hit for the candy bar and delivers her own snap-back with a touch of believable street sass, completely devoid of any cutesy grandma wink. We think the spot is an inspired way to sell Snickers’ energy promise, no matter how much of a stretch we believe that promise may be.
And we’re not the only one. Nielsen rated it the #1 Best-Liked and the #7 Most-Recalled Super Bowl spot.
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