Domestic violence ads point out subtlety of brutality.

As ugly as it is, domestic violence is too often a difficult thing to spot, even when it’s happening right before your eyes. This ad campaign created by DOJO, Berlin for Senat of Berlin’s (oddly named) Dept. for economics, technology, and woman, makes the point in ingenious ‘Where’s Waldo’ style.

(For another another unusal visual expression of this difficult aspect of domestic violence, see the video MakeUnder for Beauty Cares done by this author.)

Here’s a close-up:

Close up:

Adiocracy thanks adsoftheworld.com for this find.

Ad credits: Creative Director: Joachim Bosse; AD’s: René Bieder, Sarah Grote; Copywriters: Joachim Bosse, Dominic Czaja; Illustrator: Sarah Grote

Adiocracy is cooked up for copywriters, art directors and advertising students everywhere.