Call us elitist, but we love this involved little story created by Google which ran during the 3rd quarter of SB. ‘Parisian Love’ shows Google functionality via a delightful little romance that -yes — requires a little involvement. Doritos it ain’t.
Which is what we found so charming about it. And while the spot yielded tons of online buzz, ricocheting and pinging around the digital echo chamber, this activity did not match its TV effect. Why? You watch slapstick, but you talk over charming. While Doritos took the top 3 of the Nielsen IAG Top 10 most-recalled spots, the Google spot came in 43 of 63 according to USA Today. And, as far as we can tell, didn’t make a single top 10 recalled list.
We say, cheers to Google for showing its human side and for giving viewers a little credit. And in terms of reaching audience, even though it’s not showing up on any of the Most Tweeted lists either, (Snickers and Betty White on top) we’d say Google knows exactly where its buzz is buttered.
Text would go here relating to the offer