We like this campaign for Lego by Serviceplan, Munich (yes, we’ve been featuring a lot of creative from Germany these days). ‘Builders of Tomorrow’ (curated by scaryideas) features kids innocently creating the technology of tomorrow under the noses of their naive parents.
The TV spot is a super 8 recreation which will seem more historical curiosity than nostalgia to many of you. Print ads are one each from the 60’s, 70’s and 80’s. If the campaign is focused on today’s young parents, it barely makes the “I remember when’ cut-off. But Lego has always been about its power to stimulate creative expression, which is why this works well, regardless of your age.
The TV spot is followed by the print campaign.
Credit: CD: Matthias Harbeck; AD: Sandra Loibl; Photographer & Director: Susanne Dittrich; Commercial shot by Embassy of Dreams
Adiocracy is cooked up for copywriters, art directors and advertising students everywhere.
Text would go here relating to the offer