These arresting poster ads for the Leica S2 ‘Sharpest Details’ campaign are placed on the actual surface of the element they’re magnifying. Created by Advico Y&R, Zurich, the vivid posters demonstrate the camera’s remarkable 37.5 million pixel capabilities.
What makes any story truly compelling — and great advertising is story-telling — is the detail of the narrative. This Leica campaign demonstrates how fascinating the details can be.
Big Adiocracy thanks to the folks at scaryideas.
Credits: Creative Director: Christian Bobst; Copywriter: Johannes Raggio; Art Director: Lukas Wietlisbach; Photographer: Luca Schneider
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