Oh man. This B2B online video for Microsoft by UK’s rebel viral (which we pilfered from our juicy friends at AdGabber) makes your heart bleed for all those small businesses trying to do whatever they can to make it in today’s brutal economy.
What we love most about this is, it pulls the pants down on all those ‘recession experts’ and efficiency experts and speakers and companies promising to help give your business ‘the edge’, especially in times like these. Yesterday, we came upon a site billing itself as an expert in restauranting that promised to give local restaurants valuable, strategic, yet inexpensive ways to market their business in today’s economy. Cool, we thought. What kind of fresh advice do these pro’s have to offer?
Turned out to be nothing more than their version of Camp Network’s Pyramid Power Structure for Revenue Scalability: Make inexpensive leaflets and pass them out; make a commercial and post it on YouTube; do a podcast (?!); make a newsletter for your customers. The pathetic helplessness of the advice was enough to make us cry. Friends, these are indeed rough times. And videos like Camp Network help remind us that there are plenty of charlatans out there willing to rob small businesses of whatever preciously expendable time and money they have.
That’s our take. What’s yours?
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