Here’s some student feedback from Mark Burk’s spring Killer Work class:
nicholas.troop@gmail.com
What seperates good teachers from bad ones?
I dont think it has to do with intelligence in the traditional sense of the word. The best teachers posess an intuitive emotional intelligence that allows them to connect on some level with all the different personalities in the room; to understand their thought process and know what to say and do to bring out their best work.
After learning the characteristics of good advertising, the majority of this course is an exersize in self exploration. The most important things you can take from this is an understanding of the way you think and the beginnings of a creative process that will produce work you can be proud of, and the confidence explore and “keep going without knowing where youre headed.”
Nick
Robert.Ross@draftfcb.com
Mark Simon Burk has a fantastic ear for dead-on headlines and a keen sensitivity for what makes great advertising work. Whether you are a student looking to break into the industry or an advertising professional seeking to hone your skills, Mr. Burk’s class is a must-take. That’s not because you might not be good at what you do. It’s because you can be better. Even great. But you’ll first need to put in a lot of hard work and learn the fundamentals of how to do killer work!
Developing great noteworthy creative just doesn’t happen over night. It relies on the skills to competently evaluate advertising and sift through what makes bad advertising bad and great advertising superb. It requires that you develop a process in which you can delve deep into the details and come up with the insights and big ideas from which excellent creative can be developed. And, of course, it demands feedback from an advertising wiz like Mr. Burk who has the refined experience to help make your conceptual ideas sizzle and your tarnished ideas shine.
Robert Ross
Group Copy Supervisor
DraftFCB
Text would go here relating to the offer