Howdy! Here is some student feedback from this Winter/Spring session’s School of Visual Arts Killer Work advertising class. They’ve generously agreed to include contact info if you’d like to ask a question. A fabulously energetic and tight group.
Join us for the summer 2014 SVA (How to do) Killer Work session. We’ve got lots of fun things planned! (To start you off, see below.)
Mark Simon Burk, SVA Killer Work
Ryan Finch
Killer Work’s a 5 out of 5! (reference: 1 = totally blows/5 being totally killer!
This experience helped me understand and develop a much more sophisticated creative process than I had previously. Thinking creatively with a more structured approach will serve me across all creative categories, which I hope to use for the rest of my life.
I have been a student of the arts in some form or another throughout my entire education. My focus was entirely on execution when I arrived. I couldn’t appreciate the creative thinking that goes behind it until this class. I can now evaluate a creative work with a much more sophisticated understanding, which will also help my own work.
I have always been a very visual thinker, and visualizing the creative process as “digging in central park” definitely helped me a great deal. It allowed me to guide my own thinking and keep the ball rolling with difficult creative tasks.
Suggestions for the class: More of the good vs. bad vs. great ad examples. I found it quite helpful to see the juxtaposition of what they look like side by side.
I absolutely recommend Killer Work to anyone interested in doing better creative work in any category.
Diego Fresneda
This class took my thinking to a very different stage.
I am a designer. Killer Work helped me learn to think in ways a designer doesn’t usually think. It gave me the ability to approach advertising from another point of view.
The difference between this class and other classes I have taken, is that it introduced me to a bigger way of thinking, instead of simply focusing on the product.
For those of you joining Killer Work for the Summer 2014 session, on your first day of class, I want you to tell me what you think of Diet Coke’s ‘You’re On’ campaign:
Corinne Feight
The feedback was great. I liked the fact that Mark didn’t sugarcoat things. Knowing what work is good, insightful, vs. what is not, will help me weed out the ideas that aren’t working before creative reviews at my agency.
Mark did not give false compliments, but he did a good job of finding redeeming qualities in each piece and understanding where they were coming from while calling out what was not working and why.
My greatest takeway from Killer Work was the ability to link insights to campaigns and not just jump in without taking these into consideration. You can have a killer line and visual but if it doesn’t relate in some way to the audience, that ad isn’t going to have legs.
And it was equally helpful for me to learn how to get into your own creative process and avoid burnout.
I liked that Mark brought in examples each week of ads that are currently out there. I thought it was helpful to analyze the reasons behind why the ads worked or didn’t work, instead of just asking us about our opinions. It’s easy to decide whether we like an ad or not, but harder to bring forth the reasons why. I thought this was beneficial to keep in mind for when we went home to work on our own assignments.
Suggestions: I liked how I got to decide what assignment I wanted to focus on for the final class, but think that having to put together a campaign off of one idea would have been a nice change of pace for a final project.
Maybe one week we all bring in ads we liked and figure out why, along with identifying the insight. Or maybe one week we do a TV spot ad just to change things up. Not sure if that is in the class description, but that’s a fun avenue to explore and to help us see the differences more clearly from how print ads operate.
SeongEun Gu
Killer Work was a 5 out of 5 for me!
I recommend this course to anyone who wants to take their thinking deeper. Mark pushed me to dig deeper and to find the insights. This gave me a fresh way into each assignment.
In this class, I had to think about my consumer much more and take the time to consider how people think — because my goal was to make people go ‘Ah!’ .
guuuse3@gmail.com
For those of you joining Killer Work for the Summer 2014 session, on your first day of class, I want you to tell me what you think of Diet Coke’s ‘You’re On’ campaign:
Text would go here relating to the offer