In this video for Arby’s an artist paints the Mona Lisa with burger grease. The implication is that Arby’s roast beef has a lot less fat than burgers.
So we did a quick comparison off the Arby’s and McDonald’s nutrition sites and found something we’re sure the agency already knows.
Two plain McDonald’s burgers (the kind shown in the spot), weighing 200 grams, have 18 total grams of fat. In comparison, the Arby’s medium roast beef weighing 210 grams, has 21 grams of fat!
Arby’s roast beef may be processed so its fat doesn’t leach onto canvas like burgers do. But the clear implication is that less grease = less fat. This is the kind of inauthentic execution that turns advertisers into hucksters. Shame on agency Fletcher Martin. They should know better.
That’s our take. What’s yours?
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