We’ve been showing this classic Hormel ad to clients and students for a while because we think it represents the kind of inbred marketing/ad thinking that too often leads to wild syllogistic leaps of logic. Granted, we haven’t seen any of the research on ‘college graduation and pork’. But if you show women frollicking in a lush park and offer up ‘It’s a day to look back, a day to look forward’ and end up on ham — even Cure 81 ham — it’s a big let down on a lofty premise. Even if you believe in the ham = celebration equation.
An Adiocracy confession. Ralph DC guessed the product almost immediately, but was kind enough to allow us to hold off his post until other folks took a crack at it. Ralph was able to digitally sleuth the copyright line, but he also swears he remembers seeing this ad. We’re confident that next week’s mystery product will stump even Ralph (no digital sleuthing allowed!)
Text would go here relating to the offer