This ad for Schmitt Sohne Wines suggest that you to go to your local wine store and ask for a little German. We did and it didn’t go well. We’re not saying there aren’t lots of uses for a little German fella around the house — stacking stones, organizing the pots and pans on the bottom shelves, whatever — but the woman in this ad has chosen him as her private bath-time companion. Of all the men she might fantasize to be with, she’s chosen this little wide-eyed character.
At our New Year’s Eve party, on the chance we were missing something, we showed this ad to a few woman we wouldn’t have minded sharing a bath with ourselves. It did not elicit a single giggle or smile. It did receive a few ‘eeew’s’ and a couple of off-color remarks questioning our own intentions for showing them the ad.
Which leads us to the conclusion that the idea is not only a bad pun, but a creepy, dumb execution of a bad pun.
We hope that Schmitt Sohne does not intend for this goofy little character to be its Yellow Tail. In this country selling a Reisling is dificult enough. Pegging it to a midget in lederhosen would be just plain silly, if it weren’t so creepy.
That’s where we stand here in Creepy-Ville. What do you think? Post your thoughts below.
Text would go here relating to the offer