Perhaps because we’re not British, we don’t quite get the point of view in this Schweppes ad by Mother (London) in which every country in the G20 has just been fired. Why fire Turkey and Canada? What’d they do?
And who’s doing the firing? Gordon Brown? Trump? Neither makes sense, so are they supposed to represent the common people? Maybe, but they look more like bankers than school teachers to us. We also have to admit to feeling a little bad that they fired Obama, despite his lack of experience. Being Americans, we’d like Schweppes to give him a little more of a chance.
The ad’s a bit confusing, but we certainly appreciate the angst and cathartic rage behind it.
That’s our take. What’s yours?