This ad for V8 juice is perplexing. Not to mention ridiculously midleading.
It features a 72 year old who climbed Mt. Everest back in 2001. Healthy, yes. Someone to admire, for sure. But outside of paying to use his image, Campbell’s offers up no relationship whatsoever between Dr. Sherman Bull and V8. No testimonial that he drank V8 during his summit, or that it played a role in his training. Nothing. Just a vague non-promise that V8 ‘can help reduce the health risks that come your way.’ That’s it?
What about the Dr.? Campbell’s doesnt even try to make a link! In fact, the ad all but admits Dr. Bull had nothing to do with V8 by signing off with the tag line ‘Could’ve had a V8’. Could have. But… he didn’t?
That’s our take. What’s yours?
Text would go here relating to the offer