This one’s a classic. We’ve been showing it to ad students since it first ran and no one’s ever guessed it (if you’re one of them, please keep this to yourself). Sorry, we can’t give you any copy clues. You’ll see why when we reveal the product next Tuesday.
What product? Take your best guess (and use the opposite of your intuition):
What’s this an ad for? Go ahead, take your wildest guess…
Text would go here relating to the offer